How to interpret your goal
We divide spend by the amount left per sale and round up to the next whole sale. With R$3,000 in spend and R$320 available per sale, you need 10 sales to cover advertising.
This does not mean ads will generate 10 sales. It is the point your business must reach to cover this investment using your inputs.
Calculation questions
What should I subtract from each sale?
Subtract product or service delivery costs, taxes, fees and variable commissions. Do not subtract ads at this stage. If you sell services, include the cost of delivering each one.
Is the remainder my profit?
Not yet. Fixed expenses such as rent and salaries are not included. To make a profit, plan a cost per sale below the displayed limit.
Is this a performance forecast?
No. The calculator sets a break-even target. Actual sales depend on your offer, campaign, customer service and other factors.
Are my numbers saved?
No. The calculation runs in your browser. Reloading restores example values.